How Minerals Give Your Pet a Shiny Coat & Healthy Skin

BEAM Minerals9/10/2026 3 min read

A good mineral supplement can keep your pet’s coat shiny and soft.

Dogs and cats benefit from minerals the same way we do. They need a variety of nutrients to maintain healthy fur and skin. That’s why we make mineral formulas specifically for pets .

Here’s a look at how our minerals can help your pets stay sleek and lustrous, all year long.

Your Pet’s Coat Is a Reflection of Its Mineral Status

Your pet’s fur is one of the best indicators of its mineral status. Nearly a dozen minerals go into maintaining a healthy coat. In fact, research shows that the mineral content of fur closely mimics a pet’s overall mineral balance. [ * ]

That means if your dog or cat has a mineral deficiency, its coat is one of the first things affected. Mineral shortages contribute to a variety of fur and skin issues, including: [ * ]

Increased shedding
Coarse or uneven coat
Changes in fur softness
Hot spots (bald patches with inflamed skin underneath)
Dry, flaking skin
Itching
Redness

If you notice that your pet is shedding or scratching more than usual, or that its coat isn’t as soft as it used to be, you may want to consider a mineral supplement.

How Minerals Keep Your Pet’s Coat Healthy

There’s a reason so many vets prescribe multimineral supplements. Pets need several minerals to maintain healthy skin and fur.

Zinc prevents skin inflammation in both dogs and cats.
A 2017 study found that a zinc supplement was an effective treatment for atopic dermatitis (inflamed, itchy skin) and excessive scratching in dogs. [ * ]
Another study found that zinc deficiency caused poor hair growth and scaly, itchy skin in cats. [ * ]
Magnesium encourages soft fur and helps prevent skin dryness in dogs and cats. [ * ][ * ]
Manganese, iron, and copper help reduce shedding and keep fur thick and lustrous.
A 2025 study found that pets given these three minerals shed significantly less and had faster, thicker coat growth. [ * ]

Minerals are especially important for your pets as they age. Older pets digest nutrients less efficiently, which means they need more minerals than they did when they were younger. [ * ]

Senior pets also are more likely to develop deficiencies, which can lead to coarse fur, more sensitive skin, and even joint problems. [ * ]

Minerals are good at any age, but they have even more benefits for pets as they get older.

Help Your Pet Thrive with Minerals

We want pets to look and feel their best.

That’s why we make Complete Canine Minerals and Complete Feline Minerals . They’re the same top-quality minerals we offer for people, with the ratios and concentrations adjusted to suit your pet.

Our liquid supplements deliver every essential mineral your cat or dog needs. They have no taste, you don’t have to worry if your pet’s a picky eater.

All you do is add a capful to your pet’s water or food, once a day. You can find charts in the links above telling you the quantity to use, based on your pet’s weight.

Keep your pet soft and comfortable with a good mineral supplement. You’ll both be happy you did.

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